Hi there, I’m Mara Korstanje Snape, a graphic designer, wife, mum, and aspiring children’s book writer & illustrator.
THE GRAPHIC DESIGNER.
As a graphic designer, I enjoy problem-solving, not simply achieving visual accompaniment. I am experienced in visualising brands and communicating ideas in such a way that’s both beautiful and effective. I like to approach design in a way to ensure it contributes to achieving organisational goals that can be assessed both objectively and intuitively. I love to design across all marketing channels and count analogue alongside digital as vital in the design development process. This is when you’ll find me creating typography out of origami.
Before founding Paper Whale, I lead the Design House at a local branding agency, where I worked directly with clients to visualise brands in ways that are both aesthetically appealing and powerful. I took a multi-layered approach by channelling insight and strategy into designs that connect brand personality with audience motivation and aligns with the brand’s corporate style guide
As a freelance graphic designer, I take a brand-led and result-driven approach to create a well thought through design. Let me help by executing your vision with precision and through an excellent eye for detail. Send me an email at firstname.lastname@example.org or go to the ‘say hello’ page.
“Mara from Paper Whale helped with my wedding stationery and also designed a few of my friend’s hens night invites. She is my go-to lady for all design related work! Every time her turnaround was quick, the price was great and the products exceeded my expectations! She really has a knack for understanding your requirements and vision and creating personalised and beautiful pieces. Thanks Mara for all of your help!”
Meet Jared, the man who keeps me focussed and on my toes. A strategy master with a heart of gold who stole mine and gave me his in return. He helps with Paper Whale wherever he can and gets to indulge his strategy skills. I’m creative and like to follow my instinct, Jared is logical, and thinks with his head, which means I’ll often get a fresh perspective to conquer any challenges I face in the day to day operating of Paper Whale. Now if that’s not teamwork!
“Mara designed my engagement invites and she did such an amazing job. They were simple and beautifully crafted, exactly the way I wanted. Mara’s attention to detail and approachable and friendly manner made it an absolute delight working with her.”
In August 2017 William was born, and I was promoted to mum, or “Mummy” as William likes to call me. It meant finding a new balance between Paper Whale and looking after a tiny human being. Running a freelance graphic design business as a mum of a toddler requires effective time management. With ample planning and successfully managing different projects at once, I maintain a healthy work-life balance (most of the time).
“Beautiful invitations, with attention to detail! Lovely service, could not fault. Would definitely recommend!”
THE ASPIRING CHILDRENS BOOK WRITER & ILLUSTRATOR.
One of my dreams is to one day write and illustrate a children’s book. Watch this space to follow my journey on fulfilling this ambition.